Selected among the most promising artists of the Académie du Festival d’Aix, six young new talents have just been named HSBC Laureates. Under 30 years of age and originating from France, Ireland, the United Kingdom, Ukraine and South Korea, the 2018 HSBC Laureates are: [...]
Examples of corporate partnerships
The strong link established between the Festival and the corporate world has naturally led to a number of ambitious and appealing projects which have contributed to the Festival’s development, while responding to the companies’ individual needs.
Marie-Victoire Abbou Caubel
Contact for regional companies
The Total Foundation
In 2015, the Total Foundation has supported educational programmes at the Festival d'Aix-en-Provence, together with one of this year's major productions, The Monster in the Maze. The opera, created in collaboration with the London Symphony Orchestra, brought together local children's, young people's and adult choirs, singers from the Académie du Festival d'Aix and musicians from the Mediterranean Youth Orchestra.
Educating children about art
Convinced that access to culture from a young age is key to self-confidence and respect for others, the Total Foundation supports numerous initiatives that foster artistic and cultural education for children and young people. These projects are rooted in long-term partnerships with the Opéra national de Paris, the Opéra Comique and the Festival d’Aix-en-Provence established since 2008, which reach almost 4,000 children every year.
Total's corporate patronage department also supports the educational and cultural actions of the Opéra de Lyon, the Orchestre de Pau and some 60 non-profit organizations in the framework of the French government's "Priorité jeunesse" youth development program, aimed at facilitating access to culture and artistic activities for children. Altogether, these programs serve almost 75,000 children from 25 regions in Metropolitan and Overseas France.
The Total Foundation, a French corporate foundation open to the world
Created in 1992, the Total Foundation is active in four areas: culture and heritage, community support, health and marine biodiversity. In all its fields of activity, the Total Foundation emphasizes long-term partnerships. It aims not just to provide financial support, but also to share and strengthen expertise to broaden collective knowledge.
Through its cultural initiatives, the Total Foundation, a recognized patron of the arts, aims to raise the visibility of world cultures and share beauty and meaning with the broadest possible audience, with particular emphasis on children and young people.
HSBC LAUREATES OF THE ACADÉMIE DU FESTIVAL D'AIX
Committed to sponsoring talented young performers, HSBC France joins forces with the Académie du Festival d'Aix to support every year a new group of laureates. Every year since 2006, the Festival's artistic direction selects a new set of singers, pianists, voice coaches and chamber music ensembles. HSBC France supports these young artists, the HSBC Laureates, chosen among the Académie's most promising young performers, enabling them to further the experience acquired at the Académie by taking part in recitals and concerts in France and abroad.
In the field of education, the Fondation HSBC pour l'Éducation was created at the end of 2005 under the aegis of the Fondation de France. Every year, the bank commits to supporting initiatives aimed at using culture to facilitate access to education for young people from underprivileged communities. The Foundation's Executive Committee is firmly convinced that culture can help young people broaden their horizons, develop their personality and give them a taste for learning.
Furthermore, in 1995, HSBC France created the Prix HSBC pour la Photographie, which every year supports two talented young photographers by exhibiting their works in France and abroad and publishing a monograph.
The Orange Foundation
The Orange Foundation has been a faithful partner to the Festival d’Aix-en-Provence since 1999.
It supported the creation and development of the Académie du Festival d'Aix dedicated to the professional development of young singers and has subsequently supported educational and socio-artistic initiatives. Since 2014, it has chosen to support live recording and broadcasting of opera productions in several cities and venues in the Provence-Alpes-Côte d’Azur Region, thereby promoting broader access to opera.
This partnership is an integral part of the corporate patronage action of the Orange Foundation, which has been contributing to promotion of vocal music since 1987 by supporting voice ensembles and groups, festivals and opera houses engaged in initiatives to build awareness of musical creation among new audiences.
GPI is a regional patent attorney with expertise in numerous economic sectors, more particularly in the industrial and services sectors. It also boasts specialized expertise in the fields of aeronautics, mechanical engineering and information technology. GPI is a locally based company on a human scale that aims to be an ideal partner to companies on a day-to-day basis.
The company was set up in Aix-en-Provence some years ago and was keen to make a commitment over several years to supporting the Festival d'Aix through the Club Campra, which brings together Provence-based businesses sponsoring the Festival.
This is a long and sustainable commitment that contributes to development of the Festival's action, including socio-educational and socio-artistic initiatives, in the PACA region and strengthens ties between art and the corporate world.
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Released in January 2018
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